STATEWIDE NON-PROFIT
BUSINESS PROBLEM
A statewide non-profit focused on small businesses received a grant to provide support on how to interact with government agencies. It was decided that successful entrepreneurs share the stories via the non-profit’s new website. It was important to have the micro-learning assets be as authentic and engaging as possible.
APPROACH
Minaya Learning Global Solutions was asked to develop a training format for the micro-learning assets and solve for their needs. Our team recommended a Podcast Solution and recommended a template the selected entrepreneurs could use to prepare and share their stories.
SOLUTION
Our multi-media team worked closely with the client and the individual entrepreneurs. We refined scripts, rehearsed with the entrepreneurs, and recorded the sessions. Our team also edited the recordings, included an introductory jingle, and submitted the final version of the podcasts for client review. With a few minor edits, the podcasts were ready to be uploaded on the client’s website.
RESULTS
The Podcasts were well-received, and the target audience now had engaging micro-learning courses they could learn from.
